Company
Profile:
About Bharti Airtel Bharti Airtel Limited is a leading global
telecommunications company with operations in 20 countries across Asia and
Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3
mobile service providers globally in terms of subscribers. In India, the
company's product offerings include 2G, 3G and 4G wireless services, mobile
commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise
services including national & international long distance services to
carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless
services and mobile commerce. Bharti Airtel had over 331 million customers
across its operations at the end of June 2015. To know more please visit, www.airtel.com
நிறுவனம் : Airtel
வேலை : Usage &
Retention Head(Airtel Money)
இடம்: Gurgaon
அணுபவம்: 5 – 10 Years
தகுதி: Any Graduate
விண்ணப்பிக்கும் முறை: Online
Job Description:
Purpose of the Job
To conceptualize, develop and implement a comprehensive strategy/framework for customer usage & retention for Airtel Payments Bank
Segmentation & targeting - Identification and sizing of target segments Demographic & Psychographic and devise strategies & programs to target the same.
Deliverables:
Working closely with the Product and Marketing Team to execute the national strategy ,clearly articulating policy guidelines and national frameworks for the Payment Banks Regions to operate in. Assign geographies targets & develop follow up & review mechanisms on products and region-wise performance.
Usage Enhancement strategy & programs for all products of Airtel payments Bank including enterprise, format, Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction across remote & physical merchants. Feedback to the merchant team on performance by category.
Drive Customer Retention -Activate/REC base inactivity & win back programs
Mother Ship Benefits (airtel) -Establish & drive key metrics for mother ship benefit, performance monitoring on these metrics, design and implement programs to deliver the same
Communications Policy - Design and Implement the communications policy for Airtel Payments Bank, ensure execution of the same across key stake holders
Identification of collaboration opportunities with other lines of businesses - Airtel landline, group companies business, DTH etc. to drive customer usage so as to leverage the scale & size of airtel.
Driving National Merchant Alliances Utilize partner real estate (web site, on ground, customer base etc), launch joint promotions (own base communication, advertising etc) to dive customer usage.
Partners with the Digital and Product vertical heads/teams in the execution of the strategic roadmap to drive sale/revenue as well as increase usage.
U&R supports the Marketing Solutions Manager in executing the strategic roadmap to drive sales and service delivery across existing and emerging digital channels.
Executes strategic initiatives to implement new digital channel solutions
Partners with IT on the implementation of digital products projects
Pulls reporting to track and report on digital products; gathers metrics for monthly reporting dashboard
Assists in the implementation of the roadmap to drive customer adoption and engagement
Perform customer, competitor and solution provider research to identify emerging Digital Channel insights, trends and best practices.
Responsible to report any procedure or process that doesnt meet regulatory requirements including fraud, whether suspected or confirmed, to management. This reporting can be done directly to any member of management, including CRO, COO, Human Resources or Corporate Security.
Industry: Banking / Financial Services / Broking
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Manager - Market Research / Consumer Insights / Industry Analysis
Role: Manager - Market Research / Consumer Insights / Industry Analysis
To conceptualize, develop and implement a comprehensive strategy/framework for customer usage & retention for Airtel Payments Bank
Segmentation & targeting - Identification and sizing of target segments Demographic & Psychographic and devise strategies & programs to target the same.
Deliverables:
Working closely with the Product and Marketing Team to execute the national strategy ,clearly articulating policy guidelines and national frameworks for the Payment Banks Regions to operate in. Assign geographies targets & develop follow up & review mechanisms on products and region-wise performance.
Usage Enhancement strategy & programs for all products of Airtel payments Bank including enterprise, format, Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction across remote & physical merchants. Feedback to the merchant team on performance by category.
Drive Customer Retention -Activate/REC base inactivity & win back programs
Mother Ship Benefits (airtel) -Establish & drive key metrics for mother ship benefit, performance monitoring on these metrics, design and implement programs to deliver the same
Communications Policy - Design and Implement the communications policy for Airtel Payments Bank, ensure execution of the same across key stake holders
Identification of collaboration opportunities with other lines of businesses - Airtel landline, group companies business, DTH etc. to drive customer usage so as to leverage the scale & size of airtel.
Driving National Merchant Alliances Utilize partner real estate (web site, on ground, customer base etc), launch joint promotions (own base communication, advertising etc) to dive customer usage.
Partners with the Digital and Product vertical heads/teams in the execution of the strategic roadmap to drive sale/revenue as well as increase usage.
U&R supports the Marketing Solutions Manager in executing the strategic roadmap to drive sales and service delivery across existing and emerging digital channels.
Executes strategic initiatives to implement new digital channel solutions
Partners with IT on the implementation of digital products projects
Pulls reporting to track and report on digital products; gathers metrics for monthly reporting dashboard
Assists in the implementation of the roadmap to drive customer adoption and engagement
Perform customer, competitor and solution provider research to identify emerging Digital Channel insights, trends and best practices.
Responsible to report any procedure or process that doesnt meet regulatory requirements including fraud, whether suspected or confirmed, to management. This reporting can be done directly to any member of management, including CRO, COO, Human Resources or Corporate Security.
Industry: Banking / Financial Services / Broking
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Manager - Market Research / Consumer Insights / Industry Analysis
Role: Manager - Market Research / Consumer Insights / Industry Analysis
Skills Required:
Customer Retention, Customer
Usage, Sales,Marketing, Product Marketing
Desired Profile:
Education:UG -Any Graduate -
Any Specialization
PG - Any Postgraduate - Any Specialization
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required
PG - Any Postgraduate - Any Specialization
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required
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